Podcast: Revolutionizing Roofing

Episode Summary

Ted speaks with Anthony Ortega & Gonzalo Tellez of Viotell Metal Concepts, discussing their innovative approach to roofing, elevating it to an art form through design and collaboration. They emphasize work ethic, immigrant advantages in business, legacy creation, and a culture of innovation for high-end clients.

Episode Notes

Ted speaks with Gonzalo Tellez and Anthony Ortega, founders of Viotell Metal Concepts, about their innovative approach to the roofing industry. They discuss the evolution of roofing from a purely functional aspect to an art form that incorporates design and collaboration with contractors and architects. The importance of a strong work ethic, the advantages of being an immigrant in business, and the significance of creating a legacy for future generations are also highlighted. The conversation emphasizes fostering a culture of innovation and problem-solving within their team, showcasing how they have transformed their business into a specialist provider for high-end clients.

TOPICS DISCUSSED

01:10 Introductions
03:40 Innovating the Roofing Industry
07:55 The Art of Roofing
11:35 The American Dream
14:05 Evolving from Roofers to Specialists
19:50 Fostering a Culture of Innovation
23:25 The Pivotal Project: A Turning Point
25:15 Risk-Taking and Personal Growth
27:10 Building a Supportive Team Culture
30:00 Exciting New Projects and Challenges
32:00 Investing in Advanced Technology
35:30 Focusing on Residential Over Commercial
37:55 High-End Commercial Projects
39:00 The Journey of Persistence
42:30 Expanding into New Markets
45:50 Trends in the Roofing Industry